Press releases for SaaS & tech startups

More brand awareness, higher Domain Authority, better brand-search results in Germany — perfect for the critical growth phase after Seed/Series A as you push into DACH.

See packages Recommended: Pro — 50 Releases — €399

SaaS startups expanding into DACH face two problems at once: visibility (more German trial signups) and credibility (proving the product is real and trustworthy to risk-averse German B2B buyers). PR solves both — and often more cost-effectively than performance marketing in a market where German lead costs explode.

Why this works for international saas expanding into the dach market

Amplify your funding round

A release on the funding round ("SaaS X closes €2.5M Seed funding led by Tech-Investor Y") reaches German tech press, generating immediate backlinks from high-authority sites and lifting your Ahrefs/Moz profile in DACH.

Promote feature releases

Instead of just emailing your list: ship a release on every major feature. Reaches German prospects through tech magazines, generates backlinks, and positions you against local competitors.

Integration announcements

New integration with Slack, Salesforce, HubSpot? A release on it gets picked up by partner-tool blogs and German tech media — free co-marketing with massive reach.

Improve DACH brand-search

When a German prospect Googles your name and sees multiple press mentions, skepticism drops dramatically. In B2B sales cycles this is often the difference between "trial" and "we'll wait".

Example release topics

Stuck on what to write? Here are five proven angles for this audience:

01 Funding announcement ("SaaS X closes €2.5M Seed round led by German VC Y")
02 Major feature launch ("SaaS X introduces AI-powered X function for the German market")
03 Integration with a major player ("SaaS X integrates with Slack — direct workflow for DACH teams")
04 Study from product data ("Study: 73 % of German SMEs underestimate X — data from 10,000 user cases")
05 Awards / lists ("SaaS X named Top-50 Startup 2026 by German magazine Y")

Recommended package

For international saas expanding into the dach market

Pro — 50 Releases

For active brands and marketing teams.

50 releases · €7.98 per release · 12-month validity

€399

Buy now

See all 7 packages →

Frequently asked

How often should a SaaS startup do PR?

In active growth phases: 1–2 releases per month. On major events (funding, big launches): additional releases. The Pro package (50 releases over 12 months) covers an intensive growth phase well.

Does PR drive more trials or more backlinks?

Both — but short-term, backlinks are the bigger lever. First trials usually arrive through secondary effects (better Google.de visibility, brand trust). Plan for 6 months, not 6 days.

Do I need a German entity to do this?

No. Most of our SaaS customers are US or EU companies expanding into DACH. We handle the German imprint side via Kotzur LLC and a German recipient address.

Ready to publish in Germany?

Start with a single release at €9.90, or pick the package that fits your scale.

See all packages