Press releases for online shops entering Germany

More visibility for product launches, dofollow backlinks for German shop SEO, and trust signals when DACH shoppers Google your brand — without the link-farm risk.

See packages Recommended: Pro — 50 Releases — €399

Foreign online shops face a brutal SEO problem in Germany: Google.de doesn't know you, your domain has no German backlink history, and "Made in [your country]" isn't enough trust on its own. Generic English-only press release distributors won't help — German shoppers buy from sites Google.de actually trusts. Editorial press releases on real German news portals are one of the few SEO levers that build that trust without grey-area link-buying.

Why this works for international e-commerce brands entering germany

More visibility for product launches

A release for a new product reaches relevant industry portals and consumer magazines — with a direct link to your product page. Result: first DACH sales within days, plus a permanent SEO anchor.

Dofollow backlinks for German SEO

Every release carries 1–3 dofollow links to your shop. With Pro/Business packages you build 50–150 editorial backlinks within 6 months — the off-page signal Google.de uses to rank your category and product pages.

Trust signals at brand-search

When a German shopper Googles your brand and sees real press mentions next to your own marketing, the trust gap closes. Conversion rates on cold DACH traffic improve measurably.

Edge over local German competitors

While your German competitors quietly tune their own websites, consistent PR keeps you visible in editorial channels. You become "the foreign brand everyone's talking about" instead of "another shop trying to enter".

Example release topics

Stuck on what to write? Here are five proven angles for this audience:

01 New product launch ("Brand X brings the first climate-neutral [category] to the German market")
02 Data-driven study from your shop ("New numbers from Brand X: 73 % of German Gen-Z buy [category] online before age 25")
03 Seasonal push ("Black Friday 2026: Brand X with the largest [category] selection in DACH")
04 Sustainability angle ("Brand X carbon-neutral now: every German order ships CO₂-free")
05 Awards or partnerships ("Brand X earns Trusted Shops Top-Shop 2026 — first foreign brand in the category")

Recommended package

For international e-commerce brands entering germany

Pro — 50 Releases

For active brands and marketing teams.

50 releases · €7.98 per release · 12-month validity

€399

Buy now

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Frequently asked

How often should I publish as a foreign online shop?

Optimal cadence: 2–4 releases per month over 6+ months. That builds backlinks consistently without looking like spam. The Pro package (€399 for 50 releases) covers about 4 per month for a year.

Do I need a German company to buy?

No. We operate via Kotzur LLC (USA) and provide a German recipient address. You buy as your existing company from anywhere in the world, in EUR, with VAT-compliant invoicing.

Can I link directly to product pages?

Yes. Per release you can place 1–3 dofollow links — product pages, category pages, or your shop in general. The only constraint: 1 unique URL per release (spam guard).

Ready to publish in Germany?

Start with a single release at €9.90, or pick the package that fits your scale.

See all packages