Top 23 German News Portals for B2B PR (2026 Guide)

TL;DR — as of May 2026: The linking domain matters more than the release itself. germanPressRelease publishes to 23 handpicked German news portals spanning tech, finance, industry, healthcare and energy — chosen for real editorial standards and dofollow links, not link-farm reach.

The portal you publish on matters more than the release you write. A perfectly crafted release on a low-quality site is worse than a competent release on a real editorial portal — Google.de weighs the linking domain.

Here’s how to think about portal selection, and how the 23 portals in our network split across industries.

What makes a “good” German news portal?

Three filters:

1. Real editorial domain. No link farms, no auto-generated content sites, no portals whose only purpose is link-selling. We work only with real online magazines and trade publications that have human editorial teams.
2. dofollow link policy. If a portal sets nofollow on outbound links, you get traffic but no SEO equity. We only work with dofollow portals — no exceptions.
3. Long-term archival. Some portals delete press releases after 30 days. We require long-term archival so your backlink and “as featured in” credit stay alive long-term.

Portal categories in the network

Our 23 portals split roughly into five categories. Pick the one that matches your release topic:

Business & finance (5 portals)

For funding announcements, M&A, hires, financial milestones. Reach: senior decision-makers in German B2B.

Tech & digital (4 portals)

For SaaS launches, product releases, integrations, AI/ML announcements. Reach: technical buyers, CTOs, dev teams.

Industrial & trade (4 portals)

For manufacturing, logistics, automotive, energy, materials. Reach: procurement, plant managers, German Mittelstand.

Lifestyle & consumer (5 portals)

For e-commerce, fashion, food, retail, sustainability stories. Reach: end consumers in DACH, e-commerce buyers.

Regional & event (5 portals)

For local-business openings, regional services, event promotions. Reach: people in specific German cities or regions.

Which portal fits your industry?

Industry	Top-fit category	Sample release types
US/EU SaaS entering DACH	Tech & digital	Funding, feature launch, integration
E-commerce brand	Lifestyle & consumer	Product launch, sustainability angle, sales seasons
B2B services	Business & finance	Hires, awards, whitepapers
Industrial / hardware	Industrial & trade	Plant openings, certifications, partnerships
Local service or restaurant	Regional & event	Opening, event, seasonal angle
Coach or consultant	Business & finance	Method launch, book release, study

If you’re not sure, pick the one closest to your target buyer’s daily reading habit. A German CTO doesn’t read consumer magazines, and a German shopper doesn’t read trade press.

Picking the right portal — the practical rule

Higher Domain Authority isn’t always better. A higher-DA portal with the wrong audience matters less than a lower-DA portal where the exact buyers you want already read. Pick relevance first, authority signals second.

In practice that means:

• Match the topic focus of the portal to your release subject
• Match the reader audience to your buyer persona (consumer vs. B2B, regional vs. national, vertical vs. generic)
• Within those filters, prefer portals with longer editorial history

How to use this list

In the dashboard you’ll see all 23 portals with category and topic-focus filters. Per release you pick one — there’s no “blast everywhere” option, by design.

That’s the full set. Pick a portal that matches your story, write it for that portal, ship it.