23 handpicked German news portals for B2B press releases

The portal you publish on matters more than the release you write. A perfectly crafted release on a low-quality site is worse than a competent release on a real editorial portal — Google.de weighs the linking domain.

Here’s how to think about portal selection, and how the 23 portals in our network split across industries.

What makes a “good” German news portal?

Three filters:

Real editorial domain. No link farms, no auto-generated content sites, no portals whose only purpose is link-selling. We work only with real online magazines and trade publications that have human editorial teams.
dofollow link policy. If a portal sets nofollow on outbound links, you get traffic but no SEO equity. We only work with dofollow portals — no exceptions.
Long-term archival. Some portals delete press releases after 30 days. We require long-term archival so your backlink and “as featured in” credit stay alive long-term.

Portal categories in the network

Our 23 portals split roughly into five categories. Pick the one that matches your release topic:

Business & finance (5 portals)

For funding announcements, M&A, hires, financial milestones. Reach: senior decision-makers in German B2B.

Tech & digital (4 portals)

For SaaS launches, product releases, integrations, AI/ML announcements. Reach: technical buyers, CTOs, dev teams.

Industrial & trade (4 portals)

For manufacturing, logistics, automotive, energy, materials. Reach: procurement, plant managers, German Mittelstand.

Lifestyle & consumer (5 portals)

For e-commerce, fashion, food, retail, sustainability stories. Reach: end consumers in DACH, e-commerce buyers.

Regional & event (5 portals)

For local-business openings, regional services, event promotions. Reach: people in specific German cities or regions.

Which portal fits your industry?

Industry	Top-fit category	Sample release types
US/EU SaaS entering DACH	Tech & digital	Funding, feature launch, integration
E-commerce brand	Lifestyle & consumer	Product launch, sustainability angle, sales seasons
B2B services	Business & finance	Hires, awards, whitepapers
Industrial / hardware	Industrial & trade	Plant openings, certifications, partnerships
Local service or restaurant	Regional & event	Opening, event, seasonal angle
Coach or consultant	Business & finance	Method launch, book release, study

If you’re not sure, pick the one closest to your target buyer’s daily reading habit. A German CTO doesn’t read consumer magazines, and a German shopper doesn’t read trade press.

Picking the right portal — the practical rule

Higher Domain Authority isn’t always better. A higher-DA portal with the wrong audience matters less than a lower-DA portal where the exact buyers you want already read. Pick relevance first, authority signals second.

In practice that means:

Match the topic focus of the portal to your release subject
Match the reader audience to your buyer persona (consumer vs. B2B, regional vs. national, vertical vs. generic)
Within those filters, prefer portals with longer editorial history

How to use this list

In the dashboard you’ll see all 23 portals with category and topic-focus filters. Per release you pick one — there’s no “blast everywhere” option, by design.

That’s the full set. Pick a portal that matches your story, write it for that portal, ship it.